Daily Herald - 05.24.11 - How TLC's ‘Pawn Queens' came to Naperville
How TLC's ‘Pawn Queens' came to Naperville
By Dann Gire and Jamie SotonoffThe Daily Hearld
http://www.dailyherald.com/article/20110524/news/705259989/
You never know when a Naperville connection will come in handy.
In 2009, reality TV producer Jason Morgan was in town for
his 20-year Naperville North High School class reunion when a friend
told him about a local pawnshop that bought and sold high-end women's
items like Tiffany jewelry and designer handbags.
Morgan stopped in at Naperville Jewelry & Loan to meet owners Nikki Ruehl, Minda Grabiec, Greg Holloway and Tom Brunzelle.
He liked what he saw.
“Their personalities jumped out immediately. (Nikki and
Minda) are complete opposites, and they're both very, very funny,” said
Morgan, who's produced shows like the History Channel's “Deep Sea
Salvage” and CMT's “Trick my Truck.”
When Morgan returned to Los Angeles, a production assistant
who had been scouring the Web for unique pawn shops came across
Naperville Jewelry & Loan and asked Morgan, “Have you ever heard of
Naperville?” but she pronounced it “nap-erville.”
Soon, cameras were filming the daily business of the
suburban shop for TLC's new show, “Pawn Queens,” which airs two
back-to-back episodes at 9 p.m. Wednesdays.
One previous episode featured a customer who'd left a
diamond ring as collateral for a loan. She came back to pay up and
collect her ring — but became furious when it couldn't be found.
Customers also can sell items outright at the shop, leading to another
episode where Nikki and Minda discovered some gold jewelry they bought
might have been stolen property.
The season began May 4, and the season finale airs
Wednesday. The show regularly features cutaway shots of Naperville's
water towers and signs.
Next month, the network will decide whether to renew “Pawn
Queens” for a second season. More than 1 million viewers have tuned in
each week, Morgan said.
“That's very good for cable,” he said.
The show focuses on the aspect of the business the owners
like best — seeing the strange items people bring in. One day it could
be a zebra rug, the next day a human skull (from a science lab), a
Judith Leiber purse, a 1930s refrigerator or a box of “Slammin' Sammy's
Frosted Flakes,” featuring former Chicago Cub Sammy Sosa.
“It's the thrill of what's going to be next,” said Holloway, of Naperville.
At the end of the show, viewers get an update of how much the shop paid for the item, and what it sold for (if it did).
Ruehl's a former stay-at-home mom who loves shopping. With
the economy still wobbly, she said people are unloading expensive items.
Once in a while, she ends up buying the items for herself.
“While there used to be a stigma about pawn shops, now
there's not,” added Grabiec, a former dental hygienist turned co-queen.
“It's actually kinda cool now to say, ‘I don't pay retail for my
things.'”
Morgan, a University of Illinois graduate who fled a job in
engineering to found a Hollywood production company, was enamored with
more than just the pawnshop when he returned to Naperville. The trip
reminded him what a great town Naperville is to raise a family, so he
and his wife bought a house and plan to move back, he said.
“We hope to be back there soon,” he said
• Dann Gire and Jamie Sotonoff are always looking for suburban people in showbiz. If you know of someone, send a note to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. and This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .
ABC News Nightline - 05.01.11
With 'Pawn Queens,' Pawn Shop Trades in Seedy Image for Feminine Chic
By VICKI MABREY and MARY MARSH
May 11, 2011
If you're in the market for a 10-foot suit of armor -- or have some stuff to sell for quick cash -- Naperville Jewelry and Loan, just west of Chicago, is your treasure destination.
Business at pawn shops is booming -- because the economy isn't.
Pawn shops are no longer seedy places with barred windows where lowlifes hock an old guitar or wristwatch to buy a bottle of Night Train. The tough economic times have made these shops the hot place for buying and selling used goods -- just as popular as eBay, yard sales or Goodwill.
"This approachable pawn shop idea has made it so that resale has become kind of chic," said Greg Holloway, one of the four owners of Naperville Jewelry and Loan. "People are into getting a deal and proud of the deal they're getting when they really make a killing."
TLC Discovery - Pawn Queens - 02.08.11
Premieres Thursday, May 5 at 10pm ET/PT
TLC has announced that it has picked up PAWN QUEENS as a series, set to premiere Thursday, May 5 at 10pm ET/PT. The network has ordered 8 half-hour episodes. The premiere episode of PAWN QUEENS achieved an average number of 1.2 million P2+ viewers.
Located right outside Chicago, businesswomen Minda and Nikki run the only pawn shop that caters to women. This family-friendly boutique specializes in merchandise that caters to real women, including must-haves like jewelry, vintage Barbie dolls, and one-of-a-kind antiques. Each episode reveals what's involved in the pawning business and features Minda and Nikki struggling to debunk the stereotype that the pawn business is just a man's world. With their two business partners, Greg and Tom, they pawn, purchase and sell anything in order to help their fledgling company stay afloat. Each item that comes through their doors is an opportunity to win big or lose big.



